Create a mobile App in 10 minutes without coding! and make money from it
1- INTRODUCTION
2- TYPES OF APPS
3- MAKING AN APP FOR FREE
4- HOW TO MAKE MONEY WITH FREE APPS
5- BEST TOOLS TO HELP YOU MONETIZE YOUR FREE APP
6- CONCLUSION
INTRODUCTION
Smartphones have taken the world by storm. The mobile market continues to grow at this rising rate even today. With the advent of smartphones, mobile internet usage beat desktop usage way back in 2014! This is no surprise considering that 80% of the internet users in the world own smartphones. The mobile market is definitely the new place to be. It’s no wonder that EVERYBODY is trying to get in on the action.
In App Purchase: An app that utilizes in-app purchases offers a free version of the app that includes additional, optional, paid features. These are commonly seen in gaming apps where users are encouraged to purchase new levels, gear, and items. These types of purchases encourage repeat purchases because they are consumable, such as buying extra lives in Candy Crush Saga. In-app purchases are also found outside the mobile gaming world in apps like Calcbot, 1Password, or even Apple Music. This second category of in-app purchases lets you continue to use what you purchase unlike consumable items that don't remain once they're used, such as extra lives in Candy Crush Saga. Free apps that have a paid component to provide access to an additional feature or set of features are referred to as “freemium."
In App Advertising: In-app advertising comes in a variety of sizes, positions and placements in mobile apps. The amount of revenue you generate from in-app advertising is based off of traditional advertising models. Advertising can pay differently for click-throughs, impressions, which countries the users are from, and the format of the ads, with videos tending to be worth more than static ads.
Focus on User Growth: It doesn't matter if your free app relies on in-app purchases or in-app advertising, only a small fraction of your users will ever help you generate revenue from your app. That’s why your free app needs to grow a large, active user base so that this small percentage actually amounts to significant revenue.
Know Your App Market and Users: Do your research. Examine apps in the app stores, including competitors, to identify best practices for monetizing similar apps. While it's difficult to surmise exactly how much money your competitors are pulling in, you can identify the types of monetization strategies they use and how they frame their app content for ad impressions or optional transactions. Familiarise yourself with your competitors' techniques and then ask yourself whether they're missing a major opportunity. You should note elements of competitor apps you can improve on to enhance your monetization strategy or flat out make a better app. Cultivating a deep understanding of your users is just as important as competitor research in building your app, if not more so. This is especially true for crafting a mobile monetization strategy.
Be Subtle and Actionable: Remember the purpose of your app. Mobile users are sophisticated. Few will tolerate an app that's only focus is making money off advertisements or in-app purchases. Successful free apps weave their monetization efforts into the app so that they feel like a normal part of the user experience. It's just as important to implement an easy to use and actionable purchase system for in-app purchases that makes sense within the app. The best in-app purchases are intuitive and just make sense within the context of the user experience.
Games (Words With Friends, Draw Something)
Travel (TripAdvisor, Kayak)
Social networking (Facebook, Twitter)
News (BBC, NYTimes)
Music (Spotify, Pandora)
Photography (Instagram, Picstitch)
Video (Vine)
Utility (Google Translate, Flashlight)
MAKING AN APP FOR FREE
Don’t want to spend thousands developing your app? That’s completely understandable! Maybe you just want to toy around with your idea before making a commitment. There are loads of programs online that allow you to develop an app free of charge. Here are some we recommend:
appypie
appsgeyser
createmyfreeapp
appsbar
appyet
andromo
swiftic
mobincube
appmakr
ibuildapp
siberiancms
Advertising: interstitial, video, native, incentivized, display ads and banners
Email marketing
Sponsorship
Subscriptions
In-app purchases
Freemium upsell
Amazon Underground
Physical purchases and merchandise
Collecting and selling data
Affiliate income and referral marketing (from CPA to CPI)
Best tools to monetize free apps:
In-app advertising tools
In-app advertising for game applications
Freemium model of app monetization
In-app video advertising
Best Tools to Help You Monetize Your Free App
Nowadays, when you say that the app is “free”, it can only mean that it’s free to download. But there is always a way for free apps to make a good money. Take a look at the best tools that offer multiple ways to turn your free app in a source of income.
In-App Advertising Monetization Tools
When it comes to in-app advertising tools the first thing you will face is finding an ad network. So: The first to mention is Google’s AdMob, that lets users use Google Analytics to better understand the audience, improve their advertisements, and gain new customers/consumers.
InMobi is a tool that helps you focus on creating better UX. It is more visually appealing than the majority of ad platforms. InMobi allows users to leave feedbacks about the ads, and, consequently, increase the value of targeting for the advertisers.
Facebook’s app advertising system offers to display its advertising inside of your app, making targeting more exact and conceivably better for revenue. Apple does also have their own ad toolfor apps, which integrates the desired ads into your app and into one platform.
Among other popular and effective in-app advertising app monetization tools that work best for free apps are Amazon’s ad system (that still pays per impression), an automation tool with predictive analytics Tapjoy, Appsfire that tries to choose ads that blend best with the apps design, StartApp (that prioritizes ads and increases click-through rates), etc.
NativeX delivers great no lag video together with some pretty nice ad units. Chartboost is the biggest mobile games-only ad network, that offers free cross sales and a Direct Deals Marketplace making game app monetization and user acquisition easy and successful.
Android takes care of their developers and offers its own solution to freemium called Androids In-App Billing tool. Meanwhile Apple also has its native system that offers users to purchase your in-app content or subscriptions. But shows it as a software download from the store. Well, yes, it takes 30% of the revenue but manages the transaction instead.
If you are looking for a simple digital storefront tool that allows in-app purchases, Swarm is there to help. It unlocks additional features that are not available on initial free downloaded version. While in case you prefer to combine ads and freemium model in your system, try outAdWorkMedia. It implements various app monetization tools at your disposal.
Inneractive combines innovative ad units with perfect reporting and analytics. This allows to monetize mobile apps without actually sacrificing UX. At the same time, YuMe is also on the list. It uses PQI, a proprietary real-time inventory grading algorithm to bring campaigns the best inventory.
Meanwhile Adcolony is there to use their Instant Play HD technology combined with a buffer-free video playback, Vungle is the only one who features SDK suitable for iOS, Android, and Windows. At least they say so.
2- TYPES OF APPS
3- MAKING AN APP FOR FREE
4- HOW TO MAKE MONEY WITH FREE APPS
5- BEST TOOLS TO HELP YOU MONETIZE YOUR FREE APP
6- CONCLUSION
INTRODUCTION
Smartphones have taken the world by storm. The mobile market continues to grow at this rising rate even today. With the advent of smartphones, mobile internet usage beat desktop usage way back in 2014! This is no surprise considering that 80% of the internet users in the world own smartphones. The mobile market is definitely the new place to be. It’s no wonder that EVERYBODY is trying to get in on the action.
In App Purchase: An app that utilizes in-app purchases offers a free version of the app that includes additional, optional, paid features. These are commonly seen in gaming apps where users are encouraged to purchase new levels, gear, and items. These types of purchases encourage repeat purchases because they are consumable, such as buying extra lives in Candy Crush Saga. In-app purchases are also found outside the mobile gaming world in apps like Calcbot, 1Password, or even Apple Music. This second category of in-app purchases lets you continue to use what you purchase unlike consumable items that don't remain once they're used, such as extra lives in Candy Crush Saga. Free apps that have a paid component to provide access to an additional feature or set of features are referred to as “freemium."
TYPES OF APPS
There are numerous categories that your app can fit under. Here are most of them, with examples of some of the more popular options.MAKING AN APP FOR FREE
Don’t want to spend thousands developing your app? That’s completely understandable! Maybe you just want to toy around with your idea before making a commitment. There are loads of programs online that allow you to develop an app free of charge. Here are some we recommend:
How to Publish your App&
Apps marketplace:
HOW TO MAKE MONEY WITH FREE APPS
Key app monetization strategies include:Best tools to monetize free apps:
Best Tools to Help You Monetize Your Free App
Nowadays, when you say that the app is “free”, it can only mean that it’s free to download. But there is always a way for free apps to make a good money. Take a look at the best tools that offer multiple ways to turn your free app in a source of income.
When it comes to in-app advertising tools the first thing you will face is finding an ad network. So: The first to mention is Google’s AdMob, that lets users use Google Analytics to better understand the audience, improve their advertisements, and gain new customers/consumers.
InMobi is a tool that helps you focus on creating better UX. It is more visually appealing than the majority of ad platforms. InMobi allows users to leave feedbacks about the ads, and, consequently, increase the value of targeting for the advertisers.
Facebook’s app advertising system offers to display its advertising inside of your app, making targeting more exact and conceivably better for revenue. Apple does also have their own ad toolfor apps, which integrates the desired ads into your app and into one platform.
Among other popular and effective in-app advertising app monetization tools that work best for free apps are Amazon’s ad system (that still pays per impression), an automation tool with predictive analytics Tapjoy, Appsfire that tries to choose ads that blend best with the apps design, StartApp (that prioritizes ads and increases click-through rates), etc.
In-App Advertising for Game Applications
Considering the fact that game apps are one of the most popular app categories these days, some ads systems are keen specifically for them. So, the list of in-app advertising for game applications starts with Unity, as it’s completely focused on games and targets ads only for gamers. In a word, the tool allows monetizing apps entire player base with ease.NativeX delivers great no lag video together with some pretty nice ad units. Chartboost is the biggest mobile games-only ad network, that offers free cross sales and a Direct Deals Marketplace making game app monetization and user acquisition easy and successful.
Freemium Model of App Monetization
If you prefer to get users enjoy your app for free rather than make them see your ads, there are also tools that can help you improve UX and support the freemium model of app monetization. In case you have your app developed with no digital storefront integrated into the code, you’ll find these tools useful:Android takes care of their developers and offers its own solution to freemium called Androids In-App Billing tool. Meanwhile Apple also has its native system that offers users to purchase your in-app content or subscriptions. But shows it as a software download from the store. Well, yes, it takes 30% of the revenue but manages the transaction instead.
If you are looking for a simple digital storefront tool that allows in-app purchases, Swarm is there to help. It unlocks additional features that are not available on initial free downloaded version. While in case you prefer to combine ads and freemium model in your system, try outAdWorkMedia. It implements various app monetization tools at your disposal.
In-App Video Advertising
Another type of tools worth mentioning works with in-app video ads. Well, video ads may suit your app. It is a fact. Specifically, if they reflect an expected type of content. The following tools may easily help you monetize your free app:Inneractive combines innovative ad units with perfect reporting and analytics. This allows to monetize mobile apps without actually sacrificing UX. At the same time, YuMe is also on the list. It uses PQI, a proprietary real-time inventory grading algorithm to bring campaigns the best inventory.
Meanwhile Adcolony is there to use their Instant Play HD technology combined with a buffer-free video playback, Vungle is the only one who features SDK suitable for iOS, Android, and Windows. At least they say so.
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